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Work Samples

SEO

As an SEO intern at The New York Times, I have had the chance to work with various desks across the newsroom to create strategies to optimize articles for search and track the progress of our content through analytics reports and competitive analysis. 

This includes tracking top and rising search terms on Google Trends around top coverage, workshopping headlines and URLs with various desks to improve search visibility and tracking competitors to find opportunities for search growth.  

I have also done work to increase our readership through intentional linking, the act of adding short, conversational sentence links to articles that provide similar coverage. Here is an example:

ArticleYour Wi-Fi Security Is Probably Weak. Here’s How to Fix That. 

Intentional Links[Stand-alone router vs. mesh network: Find out what your next Wi-Fi setup should be.] AND [Here are Wirecutter’s tips on the best Wi-Fi gear.]

Audience Engagement

During my time as editor in chief of The Underground at Penn State, I thought a lot about how we as student journalists could engage with our audiences. I created the Facebook Group "Happy Valley Eats," a group focused on food and restaurant recommendations in the State College area, as a way to start this two-way communication. 

I wanted a group that focused on a service that was important to the Penn State community that didn’t already exist. There were already groups for housing and sublets, textbooks and yard sales, but there wasn’t anything that specifically focused on food. The goal of the group was simple. It was “dedicated to all the foodies out there.” We encouraged our readers to “post reviews, recommendations and more of places to eat around State College.”

Read more about the group and what I've learned about building an audience through Facebook groups here. 

Newsletters

At The New York Times, I have contributed to The Morning Briefing, a rundown of information around the world to start your day, edited by Chris Sanford. I have written backstories, which are short stories in the newsletter that highlight important events that have happened on that day. Here is an example of a backstory I have written, which appears at the end of the newsletter. 

In addition to my role as editor in chief at The Underground, I was also responsible for writing our site's newsletters, The Underground Daily (you guessed it, a daily newsletter), The Underground Weekly Wrap Up (every Friday) and coming soon, RISE Up, our arts and culture newsletter. Click below to check out some newsletter examples:

 

Digital Content Curation


I have had the chance to curate and create content on various platforms including Twitter, Facebook, Facebook Live, Instagram, Instagram Stories, Periscope, and Snapchat for various companies. Swipe above for a few samples of my work. Highlights include captions I've done for the New York Times Instagram account, my graphics to promote my student media site's Apple News page, Instagram story curation, and photography. 

Instagram Story adapted by New York Times article "Meet New Orleans's All-Female Biker Club" by Shannon Sims. Photos by Akasha Rabut. Instagram Story by Adriana Lacy.
An Instagram Story based on an edition of the New York Times's "Summer in the City" newsletter. Story by Adriana Lacy

I have also had the chance to create Instagram Stories for various New York Times branded accounts. Here’s a story of mine about Buenaventura, Colombia.

Photography


In addition to social media curation, I take photos at a variety of events including sporting events, protests, concerts, and more. 


Writing

The Underground Student Media Writing

As editor in chief of The Underground, I oversee The Underground's editorial arm and work with our editor's to brainstorm content around our news, identity, politics and RISE verticals. This year I've covered Penn State's graduate students and their journey to unionize. In the past, I've covered political events on campus including student government, Tim Kaine's visit to Penn State, the Penn State College Republicans and College Democrats and more. All my writing for The Underground can be found here.

AXIOS

During the summer of 2017, I worked as a social media intern for AXIOS, a new media site founded by the creators of POLITICO. At Axios, I helped to manage the company's social media handles including the AXIOS Science Facebook page, which I managed day-to-day in the summer. I also got a chance to write an article during the Comey hearing. 

Major League Soccer

I've freelanced with Major League Soccer (MLS), the United States' professional men's soccer league. I wrote about the Philadelphia Union and its supporter's group, the Sons of Ben and the newest's collaborative clothing line with Mitchell and Ness. 

Roar Lions Roar

For the 2017-2018 school year, I intern with Roar Lions Roar, a Penn State Sports Blog. I've covered Penn State's football team, men's basketball team and men's hockey team. All of my work for Roar Lions Roar is available here