SENIOR NEWS ASSISTANT - AUDIENCE | THE NEW YORK TIMES (NEW YORK, NY) | JUNE 2018 - PRESENT
Optimize articles, headlines and URLs for search using Google Trends and Analytics.
Create internal reports across desks for best practices on social media and search.
Track competitors and analytics using SEMrush, CrowdTangle, Chartbeat and similar software.
Enhance reader engagement on nytimes.com through intentional article links.
Create strategy for Instagram and work with reporters to create Instagram stories.
Create copy for New York Times branded Instagram accounts and newsletters.
EDITOR IN CHIEF | THE UNDERGROUND (UNIVERSITY PARK, PA) | FALL 2015 - PRESENT
Serves at The Underground's first editor in chief and co-founder.
Oversee a staff of 30 editors, writers, marketing, and brand team members.
Write, edit, and take photos of on and off-campus events.
Hold weekly editors and staff meetings.
Manage all social Underground social media platforms (Twitter, Facebook, Instagram, Apple News)
INTERN | ROAR LIONS ROAR (UNIVERSITY PARK, PA) | SPRING 2017 - FALL 2017
Write weekly content for the blog on various aspects of Penn State Athletics.
Attend games, practices, and press conferences for Penn State Athletic teams.
Take photos and videos of games, practices, and press conferences.
SOCIAL MEDIA INTERN | AXIOS (Arlington, VA) | June 2017 - AUGUST 2017
Conducted Daily and weekly analytics reports.
Covered and posted breaking news on all platforms.
Pitched and wrote social media articles
Ran day-to-day operations on the AXIOS Science Facebook Page
Increased week over week fan growth by 193% (10k to 30k)
DIGITAL MARKETING INTERN | PENN STATE DIVISION OF DEVELOPMENT AND ALUMNI RELATIONS (UNIVERSITY PARK, PA) | SPRING 2017
Work with supervisor to manage the marketing of Penn State's crowdfunding platform, Let's Grow State.
Work with strategic communication staff to create social media graphics to market the crowdfunding platform.
Brainstorm, create, and execute marketing strategies for college student use of the crowdfunding platform.
SOCIAL MEDIA INTERN| PENN STATE ATHLETICS (UNIVERSITY PARK, PA) | FALL 2015 - SPRING 2017
Work in-office creating engaging tweets for Penn State Athletics Social Media accounts.
Work in-game with Sports Information Directors across Penn State Athletic programs updating scores for social media, take photographs for @GoPSUSports social media accounts, create game infographics and provided an engaging experience for those in attendance through social media activations.
Revitalized the Penn State @StudentCentral account and grew engagement, followers, and impressions by over 10%.
MARKETING INTERN| BLUE WHITE TV (UNIVERSITY PARK, PA) | FALL 2016 - SPRING 2017
Assist in recruiting new membership sign-ups to Blue White TV.
Create graphics and take photos of Blue White TV events and assist with media relations.
Plan and implement marketing events.
PUBLIC RELATIONS CHAIR | PENN STATE ALUMNI ASSOCIATION FASTSTART PROGRAM (UNIVERSITY PARK, PA) | FALL 2015 - PRESENT
Manage all social media platforms for the Penn State Alumni Association’s first year alumni/staff mentoring program.
Manage and upkeep FastStart website, photograph and create graphics for all events.
Coordinate with Alumni Association staff on direction of program and handle all media requests.
COMMUNICATIONS INTERN | PENNSYLVANIA SEA GRANT (CHESETER, PA) | SPRING 2016 –Summer 2016
Worked with Sea Grant staff and partners on the Chester green stormwater infrastructure (GSI) project.
Assisted with promotional writing, workshops and public relations to support the project
Created a social media plan for both Facebook and Twitter to be implemented in Summer 2016.
GAME DAY OPS VOLUNTEER | PHILADELPHIA, PA (CHESTER, PA) | OCTOBER 2011 - SPRING 2015
Head Photo Field Marshall – supervise photographers during the match and lead a team of photo marshals.
Press Box Runner – distribute and copy game day statistics to the media.
Freelance Writer | June 2013 - present
Certifications and Skills
Hootsuite Platform Certification
Facebook, Twitter, and Instagram Analytics
Google Analytics and Google AdSense Proficient
John Curley Center for Sports Journalism Certificate
Organizations & Accolades
National Association of Black Journalists, Member
Ida B. Wells Society for Investigative Journalism, Member
Online News Association, Member
Association of Women in Sports Media, Member
Chapel Executive Internship Program Recipient
Paul Robeson Social Justice Award Recipient