Résumé

SEO and SOCIAL MEDIA INTERN| THE NEW YORK TIMES (NEW YORK, NY) | JUNE 2018 - PRESENT

  • Optimize articles, headlines and URLs for search using Google Trends and Analytics.

  • Create internal reports across desks for best practices on social media and search.

  • Track competitors and analytics using SEMrush, CrowdTangle, Chartbeat and similar software.

  • Enhance reader engagement on nytimes.com through intentional article links.

  • Create strategy for Instagram and work with reporters to create Instagram stories.

  • Create copy for New York Times branded Instagram accounts and newsletters.

EDITOR IN CHIEF | THE UNDERGROUND (UNIVERSITY PARK, PA) | FALL 2015 - PRESENT

  • Serves at The Underground's first editor in chief and co-founder.

  • Oversee a staff of 30 editors, writers, marketing, and brand team members.

  • Write, edit, and take photos of on and off-campus events.

  • Hold weekly editors and staff meetings.

  • Manage all social Underground social media platforms (Twitter, Facebook, Instagram, Apple News)

INTERN | ROAR LIONS ROAR (UNIVERSITY PARK, PA) | SPRING 2017 - FALL 2017

  • Write weekly content for the blog on various aspects of Penn State Athletics.

  • Attend games, practices, and press conferences for Penn State Athletic teams.

  • Take photos and videos of games, practices, and press conferences.

SOCIAL MEDIA INTERN | AXIOS (Arlington, VA) | June 2017 - AUGUST 2017

  • Conducted Daily and weekly analytics reports.

  • Covered and posted breaking news on all platforms.

  • Pitched and wrote social media articles

  • Ran day-to-day operations on the AXIOS Science Facebook Page

  • Increased week over week fan growth by 193% (10k to 30k)

DIGITAL MARKETING INTERN | PENN STATE DIVISION OF DEVELOPMENT AND ALUMNI RELATIONS (UNIVERSITY PARK, PA) | SPRING 2017

  • Work with supervisor to manage the marketing of Penn State's crowdfunding platform, Let's Grow State.

  • Work with strategic communication staff to create social media graphics to market the crowdfunding platform.

  • Brainstorm, create, and execute marketing strategies for college student use of the crowdfunding platform.

SOCIAL MEDIA INTERN| PENN STATE ATHLETICS (UNIVERSITY PARK, PA) | FALL 2015 - SPRING 2017

  • Work in-office creating engaging tweets for Penn State Athletics Social Media accounts.

  • Work in-game with Sports Information Directors across Penn State Athletic programs updating scores for social media, take photographs for @GoPSUSports social media accounts, create game infographics and provided an engaging experience for those in attendance through social media activations.

  • Revitalized the Penn State @StudentCentral account and grew engagement, followers, and impressions by over 10%.

MARKETING INTERN| BLUE WHITE TV (UNIVERSITY PARK, PA) | FALL 2016 - SPRING 2017

  • Assist in recruiting new membership sign-ups to Blue White TV.

  • Create graphics and take photos of Blue White TV events and assist with media relations.

  • Plan and implement marketing events.

PUBLIC RELATIONS CHAIR | PENN STATE ALUMNI ASSOCIATION FASTSTART PROGRAM (UNIVERSITY PARK, PA) | FALL 2015 - PRESENT

  • Manage all social media platforms for the Penn State Alumni Association’s first year alumni/staff mentoring program.

  • Manage and upkeep FastStart website, photograph and create graphics for all events.

  • Coordinate with Alumni Association staff on direction of program and handle all media requests.

COMMUNICATIONS INTERN | PENNSYLVANIA SEA GRANT (CHESETER, PA) | SPRING 2016 –Summer 2016

  • Worked with Sea Grant staff and partners on the Chester green stormwater infrastructure (GSI) project.

  • Assisted with promotional writing, workshops and public relations to support the project

  • Created a social media plan for both Facebook and Twitter to be implemented in Summer 2016.

GAME DAY OPS VOLUNTEER | PHILADELPHIA, PA (CHESTER, PA) | OCTOBER 2011 - SPRING 2015

  • Head Photo Field Marshall – supervise photographers during the match and lead a team of photo marshals.

  • Press Box Runner – distribute and copy game day statistics to the media.

Freelance Writer | June 2013 - present

Certifications and Skills

  • Hootsuite Platform Certification

  • Adobe Photoshop

  • Adobe InDesign

  • Adobe Premiere

  • Facebook, Twitter, and Instagram Analytics

  • Google Analytics and Google AdSense Proficient

  • Chartbeat

  • CrowdTangle

  • Chartio

  • SEMrush

  • John Curley Center for Sports Journalism Certificate

Organizations & Accolades

  • National Association of Black Journalists, Member

  • Ida B. Wells Society for Investigative Journalism, Member

  • Online News Association, Member

  • Association of Women in Sports Media, Member

  • Georgetown Law Social Justice Fellow

  • Chapel Executive Internship Program Recipient

  • Paul Robeson Social Justice Award Recipient